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Daily Archives: September 19, 2023

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MQLs vs SQLs: A HOT Sales strategy

MQLs vs SQLs: How to Heat Up Your B2B Sales

BlogBy Johnny-Lee ReinosoSeptember 19, 2023Leave a comment

As you know, the B2B sales world is teeming with acronyms. We’ve got SDR, BDR, AE, ABM, CRM, KPI, and the list goes on and on. Alphabet soup, anyone?   But two of the most critical acronyms to know are MQL and SQL. Understanding these six letters can literally make or break your sales organization. …

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