Sell more with stories

Sell (Way) More With Stories

Stories are the lifeblood of marketing and sales.    So it’s no secret that the biggest brands in the world tell stories to motivate their audience to action.    With that in mind, why aren’t more B2B salespeople telling stories to increase their sales numbers?    Even the shortest, simplest ads in history are story-driven…

The Art of Sales

The ART of SALES

Selling is both an art and a science. I’ve written extensively on sales metrics and KPIs, dopamine in sales, and other scientific topics. But today I want to make the case that sales is an art form. In fact, it’s more of an art than you could ever imagine.   And that’s not all —…