To become a rockstar salesperson — or any standout business leader — requires you to constantly adapt, evolve, pivot, and learn.
But… the B2B sales landscape is changing so rapidly that 2025 will look drastically different from 2024. In the last couple of years the markets have been flooded with new technology, and this year is all about tying it together.
The net-net is that integrating new tech (hello AI) is now mission critical. But it can’t be done at the expense of authenticity and personalization, which have never been more important.
So today I’m breaking this down and sharing 5 proven B2B strategies that will help you level-up in 2025. Let’s get right into it.
RELATED: How I Use AI to Crush in B2B Sales
1. Adopt a Pioneers Mentality
What does “Pioneers mentality” mean? It means adopting the latest modes of selling, and then innovating on top of those. It means going where no one has yet dared to go. A pioneers mentality is all about blazing your own trail, always on the cutting-edge of what’s possible.
You HAVE to have this mentality if you want to beat your competition in 2025.
You don’t have to look far to see that AI has transcended beyond “buzzword” status and has become a necessary tool for sales teams everywhere. But a pioneers mentality means you constantly keep your ear-to-the-ground looking for ways to implement the power of AI, and other breakout tech, strategies, tactics, etc. While others rest on their laurels, you push the boundaries in every way.
What this doesn’t mean is putting your salespeople on the chopping block because AI can now do everything for you (by the way, it can’t!). Utilize new tech where it makes sense, but keep the flesh-and-blood humans around because they are also becoming critical in 2025.
2. Embrace Authenticity and Consultative Selling
The more the world turns to AI, the more people will hunger for authentic connections — even in the B2B environment. No, especially in the B2B environment. This means it’s time to ditch the cold-call script and start forging real partnerships with your leads and prospects.
You aren’t “pitching” your offer to anyone. Hate to say it, but nobody wants to hear your pitch. Instead, they subconsciously want to divulge their fears and pains to a trusted advocate, and even share their dreams and desires. So you have to create a space for this, and make them feel a part of something bigger.
This takes people-skills and the emotional intelligence that AI simply can’t offer.
And even if it could offer it, your buyers would rather get it from a real-life human. Any “selling” you do should be framed as a consultation — you’re there to diagnose a problem and offer a real solution. This means you must listen, listen, listen. When you do speak, you must offer value, value, value.
Will this feel like a therapy session? Absolutely not. It will feel like a budding business relationship built on a solid foundation of knowing exactly where your prospect is at and how to get them what they need to be. They will love you for it.
3. Personalize Like You Mean It
The more you personalize your outreach, the more leads you’ll convert into qualified sales opps. It’s really down to a science at this point. And while this might be an obvious sales tactic, very few salespeople know how to execute on this.
So do this: Measure twice and cut once… meaning, start spending double the time on procuring and curating your lead lists. Make sure your CRM is filled with leads that fit your exact ICP. Then do 2 minutes of legwork (LinkedIn and social media) to learn about each prospect before dialing. Start at the basics — company, title, budget, awards, and then get personal with interests/hobbies, sports teams, etc. Just don’t get too personal. Use your best judgement here.
Then mention these gems in the opening line of your call or email. This will hook the prospect and at least get your foot in the door. Just don’t be fawning here. Remember, you’re a trusted advisor. Also, never make assumptions. I once had a salesperson reach out to me asking “Have you played the back 9 at Southland Golf Course?” and guess what, not only did I not play it, I don’t even like golf! Needless to say I didn’t return his email. So let that be a reminder to know your audience.
4. Publish Insightful Content, Consistently!
2025 is the year of the creator. If you haven’t started creating content, this is your breakout year.
Start on Jan. 1 with a simple social post — post it on Facebook, X, or LinkedIn. Then do it the next day, the next, and so on. Start small, but think BIG.
Then start making videos. Nothing fancy. Just you in front of the camera talking about your area of expertise or the market you’re in.
Then create a blog and post weekly articles where you dive deep into a topic.
Then a bi-weekly newsletter where you synthesize and publish all of your best content in a digestible format. Welcome to your very own content flywheel.
Why is this critical in 2025? It’s been found by several sources that businesses and salespeople who publish blogs, videos, and social content are 67% more likely to generate leads than those who don’t.
As your library and momentum builds, you can cherry-pick your most relevant pieces to send to warm prospects — with a thoughtful note like “Hi John, I was thinking of you while I was shooting this video…” — to help move them across the finish line to “Closed/Won”. Works like a charm.
5. Execute a Multi-channel Outreach Strategy
Finally, make noise everywhere online and off. Of course, you’ll want to make sure this noise is both intelligent and valuable for your buyers.
A multi-platform strategy includes:
- Cold calling
- Cold email
- Social media posts
- LinkedIn outreach
- Targeted ads
- Ebooks and whitepapers
- Webinars
Obviously, cold calling is by far the most powerful method of client acquisition — and that’s why it tops the list. But the more channels you dominate, the more prospects will enter into your funnel.
A good plan for 2025 is to lay the foundation and attack just one of the points above each month. If you stick with it, by the end of the year, you’ll have all of these channels humming like a well-oiled machine.
Success is no accident, friends.
Final Words
The big takeaway is that 2025 is brimming with opportunity for those willing to adopt a pioneers mindset, personalize their outreach, deal authentically with prospects, and publish valuable content on a consistent basis.
You can do more than you ever dreamed possible in the next 365 days. In fact, you can change the trajectory of your life and your family’s life forever. You just have to work smart and make those daily incremental improvements.
And you have to believe that 2025 is YOUR year. This is a banner year where you can write your own ticket to success. This has never been more possible and realistic than it is today. Trust me on this one.
You’ve got this.
Until next time…
Johnny-Lee Reinoso