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Daily Archives: November 16, 2018

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Appointment setting is sales not marketing

Appointment Setting. What’s the Deal? Is it Marketing or Business Development?

BlogBy Johnny-Lee ReinosoNovember 16, 2018Leave a comment

Marketing or sales. Sales or marketing. It’s one of the oldest business decisions that execs have been making for hundreds of years.   Where to allocate funds? Why? And… how?   These questions will make or break even the most promising ventures. But before we even ask these questions, there’s something we have to clear…

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