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Cold calling books to read

Cold Calling Books to Read in 2022

BlogBy Johnny-Lee ReinosoMay 24, 2022Leave a comment

Not long ago I wrote a post on overcoming objections, and I gave my roundup of the top books in that category. Well, today I’m offering my list of best all-around cold calling books to read this year. The topic is slightly more generalized, but by reading one or more of these books, you’re bound…

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Phone Sales Motivation: 6 Techniques to Fire you Up!

BlogBy Johnny-Lee ReinosoMay 18, 2022Leave a comment

Cold calling can be thrilling, especially when you’re “in the zone” and making deals happen. But if you’re like most mere mortals, you need a little phone sales motivation from time to time. If that’s you, you’ve come to the right place. Today I’m sharing some action-packed tips and tricks to get motivated and STAY…

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Time management for sales professionals

Time Management for Sales Professionals

BlogBy Johnny-Lee ReinosoMay 13, 2022Leave a comment

This one is for the VP of sales, director of sales, salespeople, SDRs, BDRs, you name it. Time management for sales professionals is a BIG money bet these days. If you’re in sales, you should either teach these tips to your team, or adopt them if you’re the one making sales calls. Follow these and…

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never-celebrate-early-in-sales

Why You Should NEVER Celebrate Too Early in Sales

BlogBy Johnny-Lee ReinosoMay 6, 2022Leave a comment

Want to know one of the worst habits I see in salespeople and sales teams across the U.S.? It’s celebrating too early and too lavishly.   When business is booming and deals are closing, I see so-called sales professionals out celebrating their wins with fancy dinners and drinks. I’ve even seen sales directors and VP’s…

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cold-calling-vs-warm-calling

Cold Calling vs. Warm Calling: What’s the Difference?

BlogBy Johnny-Lee ReinosoApril 28, 2022Leave a comment

A lot of people want to get to the bottom of cold calling vs. warm calling. How are they similar, where do they differ, and what does this mean for you or your sales team? We’ll get to all that in this guide.   But first, here’s a fun sales fact: Cold calling is SO…

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The-perfect-sales-recipe

The 60/35/5 Rule: The Perfect Sales Recipe

BlogBy Johnny-Lee ReinosoApril 25, 2022Leave a comment

What’s the difference between a mediocre sales team and a sales team that puts up some serious numbers? I get asked this question often. And good news — there’s a practical answer. There’s a recipe that you can bake into your sales team starting today.    I call it the “60/35/5 Rule.”   If your…

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how-to-close-sales-without-being-pushy

7 Ways to Close Sales Without Being Pushy

BlogBy Johnny-Lee ReinosoApril 20, 2022Leave a comment

Want to learn how to close sales without being pushy? Well, if you spend enough time around top sales people, you’re almost guaranteed to hear wise sayings on the topic.    You’ll hear things like “only fools rush in for the sale.” And you’ll hear about how patience and listening is the name of the…

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A-Winning-Mindset

Cultivating A Winning Mindset

BlogBy Johnny-Lee ReinosoApril 15, 2022Leave a comment

What does it take to have a winning mindset? To answer this question, we have to discuss competition.   Almost everything we do in life is competing against others. We compete for attention. We compete for promotions. We compete for a spot on the team, we even compete for the beautiful women or men we’re…

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How to create urgency in sales

How to Create Urgency in Sales

BlogBy Johnny-Lee ReinosoApril 8, 2022Leave a comment

Creating urgency in sales is one of the best ways to turn prospects into buyers. It’s psychology, really. And it works. If you can learn how to create urgency in sales, you win. Why? Urgency reframes your prospect’s mind and helps them to see that YOUR offer is their best solution. It’s their only solution. …

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how-to-find-new-b2b-customers

How to Find New B2B Customers

BlogBy Johnny-Lee ReinosoApril 6, 2022Leave a comment

Finding new B2B customers doesn’t have to be an uphill battle. In fact, you can leverage a few key strategies and start finding new customers and clients this month.    Today, I’m going to break down the two big buckets of sales and marketing. And by the way, your B2B company must be doing both…

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refferal-based-selling

Referral Based Selling Tips and Tricks 

BlogBy Johnny-Lee ReinosoMarch 30, 2022Leave a comment

Referral based selling is one of the most effective ways to 1) close more deals, 2) shorten the sales cycle, and 3) force-multiply your sales budget. It’s so important that if you don’t have a referral system in place, you’re 100% leaving money on the table. Don’t believe me? The Harvard Business Review conducted an…

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best cold call opening lines

Best Cold Call Opening Lines in 2022

BlogBy Johnny-Lee ReinosoMarch 25, 2022Leave a comment

Cold calling is one of the fastest ways to drum up business for your company – but only if you’re using one of the best cold call opening lines. If you’re just shooting from the hip and saying whatever comes to mind, you’re dead in the water.    Thankfully, I assume you want to master…

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The best books on sales objections and how to overcome objections

Top 5 Best Books on Sales Objections in 2022

BlogBy Johnny-Lee ReinosoMarch 18, 2022Leave a comment

Today we’ve got a handful of books on overcoming objections. These hard-hitting, no-holds-barred books are the BEST books on sales objections that will INSPIRE you and bring out the BEST in your sales team. While it’s not a definitive guide, in my opinion these are the top books on sales objections and rebuttals.    And…

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B2B Sales Cycle and How to Speed it Up

B2B Sales Cycle: What it is and How to Ramp it Up!

BlogBy Johnny-Lee ReinosoMarch 16, 2022Leave a comment

The B2B sales cycle can be a fickle mistress…    It’s happened to the best of us. You prospect, qualify, and pitch. And just when you think you have the deal closed, it goes back for “further evaluation.” Then two, three, four months pass with lots of back-and-forth, and finally, when the stars align, you…

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b2b sales strategy that works

B2B Sales Strategy: A Proven 5 Step Strategy to Crush At Sales

BlogBy Johnny-Lee ReinosoMarch 10, 2022Leave a comment

You have a product or service that you sell to other businesses, so it only makes sense that you’re searching for the best B2B sales strategy to crush the competition.    I work with business leaders of all stripes on go-to-market strategies. And these strategies always have outbound sales at their foundation. The truth is,…

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Worst time to cold call

The Worst Time to Cold Call in 2022

BlogBy Johnny-Lee ReinosoMarch 7, 2022Leave a comment

I recently wrote the ultimate guide to the BEST time to cold call, but I know a lot of salespeople and sales leaders really want to know when the worst time to cold call is. If that’s you, then you’ve found a treasure trove of information here to skyrocket your sales in 2022 and beyond. …

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6 Types of Lead Generation that Actually Work

Six Types of Lead Generation That Actually Work in 2022

BlogBy Johnny-Lee ReinosoMarch 2, 2022Leave a comment

Ah, the salesperson’s dark night of the soul… when opportunity doesn’t knock. Or worse, it seems to run the other way!    Most of us in business development are highly trained in what to do with an SQL when it’s given to us. But what happens when there’s no silver platter and we have to…

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How to Master Tonality in Sales

Tonality in Sales: Getting C-Level Executives to Listen

BlogBy Johnny-Lee ReinosoFebruary 25, 2022Leave a comment

Did you know that 80% of the sale — no matter what you’re selling — is based on your tonality alone. It’s based on the way you talk. And that’s good news.    It means that if you lead a sales team, or you make calls yourself, the odds are 80% in your favor to…

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The best time to cold call might surprise you

The Best Time to Cold Call in 2022

BlogBy Johnny-Lee ReinosoFebruary 19, 2022Leave a comment

Cold calling in sales is incredibly effective, but only when it’s done with intentionality. This begs the question: When is the best time to cold call prospects?   First, picture this…   Two people go fishing on the same day. One of them gets up early with the sunrise, casts his line when the water…

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How to reach C Level Executives

How to Reach C Level Executives in 2022

BlogBy Johnny-Lee ReinosoFebruary 15, 2022Leave a comment

If you’re wondering how to reach C level executives, you’re in good company. It’s the million dollar question! And I’ve got answers.    How do you get C level executives on the phone? And once you get in touch, how do you make an impression to win the sale? I love it when people ask…

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What is demand generation vs. lead generation?

Demand Generation vs. Lead Generation: The BIG Differences

BlogBy Johnny-Lee ReinosoFebruary 9, 2022Leave a comment

Looking to learn about the main differences between demand generation vs lead generation? You’re in the right place.   Think about this … Your Sales and Marketing teams could make great dance partners, if only they’d learn to stop stepping on eachother’s feet!    Who’s the clumsy one of the pair? Well, not to take…

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The ultimate SaaS sales guide

Saas Sales Guide 2022: What Works and What Doesn’t

Blog, Lead Generation, SaaSBy Johnny-Lee ReinosoFebruary 3, 2022Leave a comment

Let’s talk about the biggest paradigm shift that SaaS has ever seen. It’s happening right now, and your SaaS sales process will never look the same again.    Did you know that in the last 3 decades, more than half of the top 20 companies were completely new players? What’s more, in the past year…

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SDR Marketing and the great disconnect

SDR Marketing the RIGHT Way: A Foolproof Guide

BlogBy Johnny-Lee ReinosoJanuary 27, 2022Leave a comment

It’s a familiar scenario and telling about the great SDR Marketing divide. I’m called into a company to help a sales team learn (or re-learn) how to identify and deliver qualified leads that turn into closed deals. And that’s when I discover something truly frustrating…   What I find out is so disappointing, I need…

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How to generate leads for your technology business fast

Lead Generation for Technology Companies: Find Leads FAST

BlogBy Johnny-Lee ReinosoJanuary 22, 2022Leave a comment

  Lead generation is harder for technology companies than for any other sector. Primarily, it’s a fight against the tech founder’s own mind. Oftentimes, the founder thinks mainly of improving the product, much to the detriment of every other aspect of the business. Yes, even with a great product and rock-solid business model, they can…

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Sales Stagnating? If You’re Still Doing This One Thing, It’s Time To Drastically Change Your Sales Strategy

BlogBy Johnny-Lee ReinosoOctober 17, 2019Leave a comment

Change can be difficult. It can be painful, and we can be slow to recognize the need for it. What we cannot escape, regardless of vertical or industry, is that things do change whether we want them to or not.  When that time comes, we can either adapt and grow or be left in the…

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Recognizing Seasonality in Sales is the Key to Closing Hot Prospects

BlogBy Johnny-Lee ReinosoOctober 11, 2019Leave a comment

In a perfect world, we’d set aside time to reflect on seasonal spikes and dips in growth the same way we set aside time for outreach. Often, though, seasonality in sales is overlooked, and if this is a pattern in your organization, it needs to be broken — fast.  Because seasonality doesn’t only exist in…

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Leverage THIS 3-Step Process To Close ‘Big Whale’ Deals

BlogBy Johnny-Lee ReinosoOctober 11, 2019Leave a comment

It’s no secret that when it’s time to sell to large enterprises — players big enough that they might intimidate us — we have to rethink our strategies. Naturally, we can’t approach any two deals in the exact same way, but enterprises require even more attention, more resources, and more of our focus than small-to-medium-sized…

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The 6 Essential Elements Of Effectively Communicating Your Value Proposition

BlogBy Johnny-Lee ReinosoSeptember 5, 2019Leave a comment

“So, what do you do?” is more than a pleasantry; it’s an opportunity to shine. You can’t use a one-size-fits-all approach to communicating your value. Even if you craft the perfect three-sentence pitch, it’s a bad habit to try to use it in all settings or with all prospects.  The hard truth is that there…

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The RIGHT Way To Talk To C-Level Executives

BlogBy Johnny-Lee ReinosoAugust 30, 2019Leave a comment

Connecting with senior leadership can be difficult. Here’s how to make it happen. Whether you’re a seasoned sales pro or a new hire in your first week on the phones, connecting with senior leadership can be tricky. They, like you, want to build and maintain deep relationships with clients and vendors, but it can be…

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5 Rules For Successfully Selling To The C-Suite

BlogBy Johnny-Lee ReinosoAugust 22, 2019Leave a comment

This is not a drill.  Presenting to an executive isn’t just another sales call. By the time a meeting with a C-suite decision maker is on the calendar, you’ve likely worked your way through middle management and explained your offer to a few people on the way up. But as you prepare for your meeting…

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6 Pitfalls To Avoid When Selling C-Level Execs

BlogBy Johnny-Lee ReinosoAugust 2, 2019Leave a comment

Executives are busy. Don’t blow it. No one has to be reminded that C-level executives are pressed for time. Despite hours upon hours of organization mapping and cold calling, breaking into a decision-maker’s calendar can feel like trying to break through a brick wall.  You need to be concise and respectful of their time; and…

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5 Ways To Know For Sure That You Have A Decision-Maker On The Phone

BlogBy Johnny-Lee ReinosoJuly 31, 2019Leave a comment

More C-level execs, and less “See-More” execs, please. Few things are more frustrating than giving your full attention (and best pitch) to a prospect only to find out they don’t have the authority to make a buying decision. Instead of speaking to a C-level executive, you’ve just spent time and energy with a “See-More” executive…

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How to Find The RIGHT Lead Generation Service For Your Business

BlogBy Johnny-Lee ReinosoJuly 31, 2019Leave a comment

We all understand that lead generation is vital to the success of our business, but that doesn’t mean deciding on a lead generation service or lead generation method is easy. Understandably, it’s a process we want to get right from the beginning. But with options ranging from run-of-the-mill outsourced call centers to high-end lead suppliers…

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How To Nail Your Elevator Sales Pitch (PLUS The Key To Making It 22x More Memorable)

BlogBy Johnny-Lee ReinosoJuly 1, 2019Leave a comment

In recent years, a lot has changed about sales; we’ve seen the rise of content marketing and the addition of digital touch points, to name a few. But one thing that will never change in this business is the need for a concise, compelling elevator pitch. It’s the simplest yet most powerful tool in your…

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7 Tips To Become A Crusher SDR

BlogBy Johnny-Lee ReinosoJune 28, 2019Leave a comment

You landed the job, you’re ready to put in the work, but how do you know which skills and habits to prioritize for success? Sales development reps are in a unique position: They often have little to no experience in sales, but they’re the ones on the front line, prospecting for reps, putting in the…

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Self-Quiz: Are Your Sales Strategies Current?

BlogBy Johnny-Lee ReinosoJune 7, 2019Leave a comment

Find Out in 4 Questions Designed to Bring You Up to Speed It can happen to any of us— since we are the product of our influences, we can be drinking the kool-aid and eating up the sales dogma without even realizing it. Old fashioned approaches toward selling still runs amok with the higher-ups. Sure,…

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7 Quick Tips to Break Free of A Sales Slump

BlogBy Johnny-Lee ReinosoMay 24, 2019Leave a comment

A sales slump can happen to the best of us. If you’ve been caught up in a dry spell and can’t seem to get your groove back, I challenge you to try these 7 tips. Each of these have been know to work for my colleagues, clients, and even myself. Apply them all at once,…

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How to Generate Massive Leads by Tracking Trigger Events

BlogBy Johnny-Lee ReinosoMay 17, 2019Leave a comment

Want to pull ahead of the SDR pack? It’s as simple as recognizing and properly responding to a few key triggers. You’ve heard me say that the more intel you collect, the better your chances of landing that meeting, solving your prospects’ problems, and closing the deal. But the thing is, there’s a lot of…

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Attention Sales Team Leaders – Train Your SDR’s in THESE 4 Areas to Double Your Leads this Year.

BlogBy Johnny-Lee ReinosoMay 1, 2019Leave a comment

Your SDR’s do a great job setting the stage for your sales reps. But you and I both know you could get more out of them. I’m here to tell you that you can get double their impact – this year. But ultimately, it’s going to count on you and your training prowess as you…

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The 4 Key Traits of a Sales Superstar and How to Hire One (Or Many!)

BlogBy Johnny-Lee ReinosoApril 26, 2019Leave a comment

Let’s start this one with a little self assessment. If I set three different qualified candidates in front of you, but you knew that only one of the three would become a real sales superstar… would you know exactly what to look for? I’m sure you know that a great company is only as great…

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Get Your Buyer Persona Right And Start Crushing Your Sales Numbers

BlogBy Johnny-Lee ReinosoApril 22, 2019Leave a comment

Is your company’s “buyer persona” broken?   If so, you’re missing huge opportunities. Too often people go to market with a great offer, but they’re shooting in the dark with their audience. They haven’t taken the time to sit down and crystallize exactly who their ideal buyer is. And it shows in low sales numbers…

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Cold Calling Done Right Will Net You 3 C’s

BlogBy Johnny-Lee ReinosoMarch 27, 2019Leave a comment

Cell phones are phenomenally powerful. But what if I told you that for all of their sophisticated technology and flashy qualities, their most valuable feature for a sales person is still the dial button?   Today it seems that everyone bows down to social media, trying to squeeze water from a stone with new-fangled marketing…

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The Top 3 Lead Generation Mistakes That Are Costing You

BlogBy Johnny-Lee ReinosoMarch 20, 2019Leave a comment

The lazy manager looks at the “Lead Generation” line item on his company’s expense report, shrugs his shoulders, and looks away. “What difference does it make,” he says, “…as long as we’re coming out ahead.”   What if I told you the loss of margin in the sales process is not always found in the…

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5 Common Sales Objections and How to Overcome Them To Close More Deals

BlogBy Johnny-Lee ReinosoFebruary 28, 2019Leave a comment

Go ahead, admit it. You’ve dreamed of calling up a big prospect, making a compelling pitch for a meeting to discuss your offer in person, and having them invite you in with open arms. Before you know it, Mr. Prospect is signing a top-dollar contract with no hesitations, and you both live happily ever after.…

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How to Hit Your Sales Numbers… Even When You’re Not Inspired

BlogBy Johnny-Lee ReinosoFebruary 18, 2019Leave a comment

Between qualifying leads and chasing half-interested clients, hitting your sales quota is hard enough to begin with. But, when you lack inspiration to even pick up the phone, is there an approach that can keep you on track?   In reality, it all comes down to commitment. If you sit around waiting for the mood…

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Analysis Paralysis: How to STOP Sourcing and START Selling

BlogBy Johnny-Lee ReinosoJanuary 31, 2019Leave a comment

Everyone wants to increase their sales, right? Right.   Then why do most firms and sales teams spend so much time and money sourcing rather than actually selling their product or service?   More often than not, the ‘intelligence’ they’re gathering only serves as a distraction from the main goal. They end up knowing more…

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How NOT to be a Sweaty Palm Salesman

BlogBy Johnny-Lee ReinosoJanuary 22, 2019Leave a comment

I personally love sweaty-palmed salespeople – or at least I love the deals I get from them. Maybe you’ve met a few. Maybe you even have a few of them on your sales team. If so, you MUST read this entire post.    Sweaty Palm salespeople… they’re intimidated by their looming quotas.   Of course,…

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C-Level Partners outsource SDR sales reps

Top 7 Reasons to Outsource Appointment Setting

BlogBy Johnny-Lee ReinosoNovember 23, 2018Leave a comment

The fastest way to close more deals and increase revenue is to outsource where and when it matters most. There’s no denying this. And smart companies are doing it more and more. Whether it’s outsourcing customer service, product fulfillment, or any role in-between — the genius of outsourcing cannot be overlooked.   And the sales development…

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Appointment setting is sales not marketing

Appointment Setting. What’s the Deal? Is it Marketing or Business Development?

BlogBy Johnny-Lee ReinosoNovember 16, 2018Leave a comment

Marketing or sales. Sales or marketing. It’s one of the oldest business decisions that execs have been making for hundreds of years.   Where to allocate funds? Why? And… how?   These questions will make or break even the most promising ventures. But before we even ask these questions, there’s something we have to clear…

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SDR sales

The Role of the SDR in Sales, and Why You Can’t Live Without Them.

BlogBy Johnny-Lee ReinosoNovember 8, 2018Leave a comment

The sales development representative — or SDR — has recently come under fire by many in the sales world. Why? Because apparently, they don’t “add value” to the sales team. I want to call BS on this and highlight exactly how they deliver tremendous value, and why you need SDR’s on your team.   But…

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Sales Burnout: Spot the Warning Signs and Learn the Tricks and Tips to Get Back on Track

BlogBy Johnny-Lee ReinosoOctober 25, 2018Leave a comment

Working in sales is hard. Period. No matter how many web articles promise to share the secret formula to making big money while working minimal hours, any professional salesperson will tell you those opportunities are about as rare as a golden goose.     The actual tried and true strategy to becoming successful at selling…

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How to Nail Your Elevator Pitch in Sales and in Life

How to Nail Your Elevator Pitch in Sales and in Life

BlogBy Johnny-Lee ReinosoOctober 16, 2018Leave a comment

What is an Elevator Pitch?   Derived from the heart-racing, sweaty-palmed, make-or-break scenario of being in an elevator with an executive, the “elevator pitch” is all about preparation. When you have only seconds — not minutes or hours — to make a lasting impression, life really is a game of inches, and a challenge of…

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C-Level Partners and The Masterful Sales Coach: The 4 Principles to Master to Get Your Sales Number Through the Roof!

The Masterful Sales Coach: The 4 Principles to Get Your Sales Numbers Through the Roof!

BlogBy Johnny-Lee ReinosoOctober 5, 2018Leave a comment

Do you aspire to master the game of sales coaching? Good! There are few better places to invest to boost your sales productivity and improve your bottom line than optimized coaching for your sales team.   Before we begin, here are some sales coaching statistics that’ll motivate you to put these 4 principles into practice…

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Lead Generation Services: How to Fill Your Pipeline Fast with Qualified Leads

Lead Generation Services: How to Fill Your Pipeline with QUALIFIED Leads

BlogBy Johnny-Lee ReinosoSeptember 20, 2018Leave a comment

Not all leads are created equal, and neither are lead generation companies. A great lead generation service will help you zero in on the “who” and the “how” of the sales process, getting you a high volume of quality leads, all while measuring and analyzing impact. This helpful guide shows you the ins-and-outs of finding…

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When sales are suffering, get back to the basics with C-Level Partners

When Your Sales Numbers are Suffering… Get Back to the Basics

BlogBy Johnny-Lee ReinosoSeptember 13, 2018Leave a comment

Fact: Everyone is in sales. From the executive suite to the cubicle, whether well known in an industry or working fully behind-the-scenes…   All workers, at all levels, are salespeople. Experience does not matter, title does not matter, all of that is meaningless if we don’t recognize and value that our role is primarily to…

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header clevel partners 9 sales tips

The Top 9 Sales Tips You Need to Try Right Now

BlogBy Johnny-Lee ReinosoAugust 11, 2018Leave a comment

He’s the author of popular books “Eat That Frog,” “Earn What You’re Really Worth,” and “The Psychology of Achievement” among others. We came across some of Brian Tracy’s sales tips and thought we’d 10x them and help you put ‘em into practice. So here are 9 top sales tips, adapted from techniques championed by Tracy.…

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Those Dreaded Words: “I Need to Think About it” And What to Do Next to Win the Sale

BlogBy Johnny-Lee ReinosoAugust 3, 2018Leave a comment

Imagine this: give your watertight sales pitch and absolutely nail it. You had your prospect oohing, ahhing, and nodding along, agreeing with you every step of the way, and even showing true excitement about your value prop. But then. . . the weirdest thing happens. They utter those dreaded words, “I need to think about…

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15 Qualities of Ridiculously Successful Salespeople — How Many Do YOU Have?

BlogBy Johnny-Lee ReinosoJuly 23, 2018Leave a comment

Did you know that you really can become the salesperson you want to be? In other words, your skill level is not at all static or “set in stone.” Rather… your sales prowess is the masterpiece of your own making.   Most people want to be be able to make a good living at what they…

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3 Steps to Squash the Sales vs. Marketing Blame Game

BlogBy Johnny-Lee ReinosoJuly 7, 20181 Comment

We see it all the time. The sales executive returns to the office after getting skunked in the field. Immediately he starts blasting the marketing team: “The leads are garbage, totally unqualified, the prospect wasn’t even a decision-maker, and they weren’t even interested. . . If only I had better leads.” Of course, the marketing…

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Get S.M.A.R.T. With Your Sales Process

BlogBy Johnny-Lee ReinosoJune 27, 2018Leave a comment

If you don’t get S.M.A.R.T. with your sales process. . . your deals will die on the vine.   I see it all the time. A sales guy sits across from a C-level executive. The exec is a qualified lead with a big title and an even bigger budget. It’s shaping up to be quite the…

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There's BIG opportunity when you leverage Guerilla Data.

Sales Hack: How to Close More Sales With Guerilla Data

BlogBy Johnny-Lee ReinosoJune 15, 20181 Comment

Guerilla data? What’s that?! Don’t worry. . . we’ll get there. But first I want to make something clear: If you’re not scheduling meetings and closing deals, and if you’re not consistently making quota, it’s likely because you’re not digging into the data and using it intelligently to inform your sales process. So let’s fix…

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Cold Calling is NOT Dead in 2018

Cold Calling is NOT Dead in 2022

BlogBy Johnny-Lee ReinosoJune 7, 20183 Comments

Cold Calling is NOT Dead in 2018. . . and I can prove it.    Gone are the days of rifling through the Yellow Pages, frantically dialing number after number in hopes of hitting your quota. 35% answer rate, 15% on appointments, 5% conversions. This used to work, but not anymore.    It kills me…

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