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Tag Archives: C-level executives

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The RIGHT Way To Talk To C-Level Executives

BlogBy Johnny-Lee ReinosoAugust 30, 2019Leave a comment

Connecting with senior leadership can be difficult. Here’s how to make it happen. Whether you’re a seasoned sales pro or a new hire in your first week on the phones, connecting with senior leadership can be tricky. They, like you, want to build and maintain deep relationships with clients and vendors, but it can be…

5 Rules For Successfully Selling To The C-Suite

BlogBy Johnny-Lee ReinosoAugust 22, 2019Leave a comment

This is not a drill.  Presenting to an executive isn’t just another sales call. By the time a meeting with a C-suite decision maker is on the calendar, you’ve likely worked your way through middle management and explained your offer to a few people on the way up. But as you prepare for your meeting…

6 Pitfalls To Avoid When Selling C-Level Execs

BlogBy Johnny-Lee ReinosoAugust 2, 2019Leave a comment

Executives are busy. Don’t blow it. No one has to be reminded that C-level executives are pressed for time. Despite hours upon hours of organization mapping and cold calling, breaking into a decision-maker’s calendar can feel like trying to break through a brick wall.  You need to be concise and respectful of their time; and…

3 Steps to Squash the Sales vs. Marketing Blame Game

BlogBy Johnny-Lee ReinosoJuly 7, 20181 Comment

We see it all the time. The sales executive returns to the office after getting skunked in the field. Immediately he starts blasting the marketing team: “The leads are garbage, totally unqualified, the prospect wasn’t even a decision-maker, and they weren’t even interested. . . If only I had better leads.” Of course, the marketing…

There's BIG opportunity when you leverage Guerilla Data.

Sales Hack: How to Close More Sales With Guerilla Data

BlogBy Johnny-Lee ReinosoJune 15, 20181 Comment

Guerilla data? What’s that?! Don’t worry. . . we’ll get there. But first I want to make something clear: If you’re not scheduling meetings and closing deals, and if you’re not consistently making quota, it’s likely because you’re not digging into the data and using it intelligently to inform your sales process. So let’s fix…

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